Mid-Term Management Plan Update and Management Policy up to 2030
On November 22, 2022, Mazda provided an update on its Mid-Term Management Plan and announced its management policy up to 2030.
Basic Management Policies up to 2030
As the automotive industry undergoes a large transformation, due to the evolution of digital technology and the entry of new players in the automotive industry, more diverse products are introduced in the market. By connecting with IoT, various functions and services are possible and thus, values that vehicles can offer to the society are expected to continue to change and increase.
We will continue to expand our brand essence, Joy of Driving, by developing technologies and adapting our business management to meet the needs of the times. By creating daily driving a more moving experience, we aim to Uplift and Energize People, Bringing More Enjoyment to Everyday Life. To that end, we will continue to undertake research on human based on Human-Centered philosophy, committing to Engineering and Manufacturing, Create Human Connections and develop people that uplift the mind and body.
During a period of transition to EVs, we believe that it is effective to take a multiple-solution approach, in which we provide appropriate combinations of products that suit electric power generating infrastructure in each region. Meanwhile, Mazda assumes that its global EV ratio in 2030 will be between 25 and 40%, considering electrification policies and tighter regulations on emissions in each country. Based on this assumption, we are promoting electrification in stages by working closely with our partner companies.
Electrification Initiatives in Each Phase
Full-fledged launch of pure battery EVs
- Move forward in efforts for the full-fledged launch of pure battery EV models
- Shift our focus to full-scale electrification including investment in battery production in light of changes in the external environment and progress in strengthening our financial foundation